Ever wish more people knew about your dig site and the research being completed? Here are 5 easy tips to promote your research, increase your visibility to potential funders, and establish yourself as an expert in your field.
First and foremost, have an online presence. It’s no longer just a generational thing, and now it’s easier than ever with social media and free customizable blogs. More and more people of all ages and backgrounds are turning to the internet to research everything from the best restaurant to eat at to a new adventure to go on. In this day and age, if a business, organization, project, etc. does not have an online presence then people start to suspect that it is not legitimate or no longer in operation. So, before we even get into the 5 easy tips to promote your dig, know that an online presence is key.
A big way to promote your research is to have a blog about your site or project. This is where people can go to learn more about your project and get the latest updates. While you’re in the field, write daily or weekly posts to let people know how the dig is going. In the off season, write a post every two weeks or every month about what you or your project does when not in the field. Be sure to keep your blog full of content and up-to-date.
These posts don’t have to be novels. The ideal blog post takes about seven minutes for your audience to read. Aim for around 700-1,600 words, and be sure to include at least one or two interesting photos.
Not sure what to write about? Think about frequently asked questions regarding your field, or what people want to know or need to know, and then answer those questions. Each question can be a blog post.
C’mon. There’s no reason for your project not to be on social media! There are 2 billion active users on social networks. The easiest things to setup and manage are a Facebook and Twitter page. These two things are great resources when looking to share the awesome content you’ve put on your blog/website. They also allow you to join conversations regarding your project. Also, people attending or helping with your project will be able to connect with and promote your project through their own social networks.
Here are some quick social media tips for Facebook and Twitter.
Click here to follow ASOR on Twitter or like us on Facebook!
- Is your project located in Jordan? Be sure to check out and use #Jordan when sharing your content. Hashtags (#) allow you to reach people interested in a certain topic and take part in relevant conversations. Focus on keywords that are connected to your dig/research. It’s recommended that you use no more than 2 hashtags per Tweet.
- For best results, keep your Tweet between 70-100 characters (140 characters is the max). Make sure it’s focused on one specific message instead of trying to communicate multiple things.
- Include links and images in your Tweets. Images are great to snag the attention of your audience, and links give you a chance to direct them to your blog/website for more information.
- Your Facebook posts can be longer than your Tweets, but posts that keep it shorter, around the 80 character mark, receive 66% higher engagement according to some studies.
- Keep it simple. Share a photo from your dig/project with a short caption. Use Facebook as a quick and easy place to share short updates on your project.
- Facebook is a wonderful place to share the content you’ve added to your blog. It provides an outlet for people interested in your field to find you and to help promote you.
- Wondering what days/times are best to post, or how often you should post? A good practice is to post at least once a week, but no more than once or twice a day. As for what day/time, after a couple weeks you should check the “Insights” of your Facebook page and look at what days/times your fans are most active on Facebook. “Insights” is a great tool to use.
I’ve touched on photos in previous sections, but that’s because they’re important! We’re visual creatures. People want to see what you’re doing. Use photos to tell a story. You can create albums and posts as a way to engage your audience, and give recognition to those helping on your project.
Videos are another way to give people an inside look at your project. Create weekly video recaps, short introductions to your staff or project, talk about the proper way to dig a trench, why your project is important … the possibilities are endless.
A great way to increase your Search Engine Optimization (SEO) is to include links inside your blog posts. Having links that lead to both your website and other sites help increase traffic and get your post recognized by major search engines.
There are two kinds of links. Internal links lead from one page on your site to another. These help your readers find relevant information, or takes them directly to another post inside your blog/website. An example of this is our Friends of ASOR page on the blog. The other kind is an external link. External links go from one site to another. An example of this would be ASOR linking to AIA to let you know about a similar organization.
Whether it’s signing up for updates on your excavation, volunteering, or asking for donations, be sure to include a call-to-action (CTA). You have to let people know what you need, and how to help you. Make sure your CTA is action-oriented, and stands out! CTA’s should flow with the post, and not seem like they come out of nowhere. A good place for CTA’s are at the bottom of a post and in the sidebar.
There you have it. 5 tips for promoting your dig/research. Of course these are only tips, and it’s best to see what works for you. Did we miss something? Comment below and let us know what has worked for you.
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